About Operation Angels

Operation Angels was founded by Dr. Krista Hiddema and Steve Jenkins as a continuation of Esther the Wonder Pig’s legacy. Born from the realization that sanctuaries are vital yet often under-supported, Operation Angels exists to support these places — the heart of our work for animals — and the people who operate them, to thrive. Our story is one of love, loss, and transformation: from Esther’s remarkable life grew a global mission to strengthen sanctuaries everywhere.


.bm-media-group-2 {
 order:-1; 
}

.bm-hero-81__footer {
  margin-block-start: 0;
}

Our Origin Story

My commitment to animals—especially farmed animals—runs deep and has been part of me for as long as I can remember. After a successful career in the for-profit sector, I knew I needed to devote my life to working directly for animals. That calling led me to serve as Vice President of Mercy for Animals in Canada, where I first heard about a little pig named Esther.

At the time, Esther was believed to be a mini-pig who had been rescued by her dad, Steve Jenkins. Steve and I connected, and from the very beginning, we became fast friends. Not long after, I was invited to join as a founding board member of Happily Ever Esther Farm Sanctuary—the home Esther shared with her dads. I served as the board president for six years, and during that time, I witnessed the magic of sanctuary life first-hand.

I saw the joy and peace that sanctuaries can bring to animals and people alike. But I also came to understand the incredible challenges that sanctuaries face—financial, emotional, and operational. At Happily Ever Esther, we were spared many of the financial hardships that other sanctuaries endure because Esther was not only beloved—she was a world-renowned social media sensation. She became a New York Times best-selling author, inspired children’s books, and built a wonderful, global community of supporters who shared our commitment to peace and love.

Since Esther’s passing, Steve and I have talked many times about how to best honour her memory and continue her commitment to living an “Esther-approved” lifestyle. After many heartfelt discussions over many months, Operation Angels was born.

Operation Angels is our way of carrying forward Esther’s legacy—not only by telling her story but by ensuring that sanctuaries everywhere have the resources, knowledge, and support they need to thrive. In doing so, we hope to spread the same love, compassion, and joy that Esther brought to the world, one sanctuary at a time.

Always for the Animals,

Krista

Dr. Krista Hiddema

Executive Director

Download Our Strategic Plan

Download the Operation Angels Strategic Plan to understand how Operation Angels strengthens farmed animal sanctuaries globally. The plan covers our capacity-building (SPAA for Sanctuary) and strategic Grantmaking programs, our role in the movement for cultural change guided by our Theory of Change, projected budgets, and profiles of our team and governance.

Download Our Strategic Plan

Transparency in Action

We believe openness builds trust. Below you'll find the governance documents that guide our work—because you deserve to know exactly how we operate and make decisions.

Mission, Vision, and Values

Vision

A world where every animal sanctuary has the support, knowledge, and funding it needs to thrive as a meaningful part of the global animal advocacy movement.

Mission

To provide capacity-building education, operational guidance, and direct financial support to animal sanctuaries, with a focus on sustainability, ethical care, and community impact.

Values

Radical Transparency, Lifelong Learning, Every Life is Sacred, Shared Belonging, Cultural Humility.

Theory of Change

Our work is grounded in Bill Moyer’s Doing Democracy, recognizing sanctuaries as key partners in social change. We help sanctuaries embody compassion, credibility, and strategy — moving from moral awakening to societal and institutional change.

Governance & Transparency

We believe in radical transparency. Operation Angels publicly shares its core governance documents to model good nonprofit practice. These include: By-laws, Conflict of Interest Policy, Whistleblower Policy, Strategic Plan, and Financial Statements (including IRS 990s as available)

Strategic Plan Coming Soon